Capitalist Realism

Capitalist Realism: Is There No Alternative? is a 2009 book by British theorist Mark Fisher, published by Zero Books. It explores Fisher's concept of "capitalist realism," which he takes to describe "the widespread sense that not only is capitalism the only viable political and economic system, but also that it is now impossible even to imagine a coherent alternative to it."The book investigates what Fisher describes as the widespread effects of neoliberal ideology on popular culture, work, education, and mental health in contemporary society. Capitalist Realism was an unexpected success and has influenced a range of writers.The subtitle refers to British Prime Minister Margaret Thatcher's pro-market slogan "There is no alternative".